Step Report
See the step where people give up.
In one benchmark of business software, about 37 in 100 new sign-ups reach the step the company calls activated, and only about 19 in 100 finish an onboarding checklist.”
Userpilot, Product Metrics Benchmark Report
The company's own customer data, business software only. Each company defines its own activated step.
Read the sourceViewers and finished
Who opened the demo and who reached the last screen.
Where people stop
A bar for every step shows how many got there.
Contacts
The short form inside a demo collects name and phone, with consent.
Where they came from
WhatsApp, a website, a QR code or a personal link.
Made for teams who explain an app every day
The three numbers that matter
Viewers, finished and median time. Nothing else gets in the way.
A bar for every step
The long bar is where people stay. The short bar is where they leave.

Click Messages
Click Messages to view individual customer reviews and feedback for MTN Nigeria.
Know where people came from
See which channel brings people who finish.
Personal links
Send each person their own link and see their progress by name.
Change the step, publish again
Edit the step where people stop and publish. The link stays the same.

You cannot fix what you cannot see. See the step.
Case study
StepLoom recording StepLoom
A real run, from the first click to the shared link, with every number measured.



In a poll of support leaders, a contact by phone, chat or email cost a company about $8. A self-service page cost about 10 cents.”
Gartner poll of support leaders
Cost per contact by channel. The poll is from 2019 and in US dollars, so read it as a ratio, not today's price.
Read the sourceFrequently asked questions
- A person who kept a demo open for 3 seconds in a month.
- The viewer reached the last screen.
- Yes, as a spreadsheet file.
- No tracking cookies. A random visitor number is kept in the viewer's browser.
- Yes, on Business and Growth. Each view and each new contact can go to Slack, Google Analytics, Zapier or a webhook of your own.